The Cadillac F1 team Utilizes Apollo Program Approach to Construct Squad from Nothing for Australian Startline.

Just over a full year in the past at the Vegas Grand Prix, the Cadillac racing team were ultimately granted the green light as F1's latest participant for 2026. Establishing the team from scratch has required a frenetic operating tempo that the team boss, Graeme Lowdon, has likened to the Apollo program. As F1 arrives on Las Vegas this race weekend, Cadillac are aware the clock is ticking.

The Tight Timeline to Melbourne

At the season finale of the season to be hosted in the America, with just over a hundred days to go before they hit the circuit for the maiden outing in Australia at the first race of 2026, Cadillac have advanced rapidly but, in what must seem like a sisyphean endeavor, they are cognizant there will not be adequate time.

The technical director, Nick Chester, joined the embryonic project in early 2023 not long after it was formed, when the organization were without even an approved entry. He has been at its core since then and enjoys a amused expression when considering the journey.

“You can have a brief moment reflecting at what the team has achieved and say: ‘Amazing, what an achievement what we have built in less than three years,’” Chester states. “And then the next minute you consider: ‘Yes, we still have a great deal to do.’”

A One-of-a-Kind Task

Chester achieved victories at Renault in Alonso's championship-winning campaigns of 2005/2006 and was in charge of technical development at the then-new Mercedes-Benz Formula E team, but nothing has quite compared with the task of launching the iconic American Cadillac brand, a factory team sponsored by the owner, GM, into F1.

“Establishing an Formula One team from nothing, how often do you get the opportunity to do that?” Chester remarks. “It is like nothing else. In an existing team you rarely get the chance to alter organizational mindset.”

With every day that elapses minds are increasingly concentrated on the approaching moment of truth in Melbourne and goals are being set realistically.

“It's reasonable to expect that any new team joining the grid is probably going to finish last but merely participating will be an achievement in itself,” Graeme Lowdon commented recently and while Chester agreed with this sentiment he thought the team had a reputation to build as well.
“The initial objective we want to show is that we deserve to be there,” Chester explains. “In order that we turn up and we perform competently. We seek to prove that we’re a proper team doing the proper actions on the circuit. After we prove that we are a legitimate team, then we will focus on forward movement subsequently.”

Racing Talent and Recruitment Drive

In late summer they signed Checo Pérez and Valtteri Bottas as their drivers for the 2026 season, a duo notable for their priceless expertise in performing at the front in two of the sport’s biggest teams, Red Bull Racing and the Mercedes team, and the Finnish driver reflected the attitude of fighting spirit.

“Naturally, we’re realistic,” he commented. “We have a mountain of work to do, and we expect most likely a tough opening, because it is F1. But we’re not there to finish last. In my view given this organization, with this team, this staff, there’s no reason why we shouldn’t be able to get relatively quickly up to the pace and taste victory.”

To that end hiring has been in overdrive, with personnel now up to in excess of 400 and planned to reach the target of 600 members rapidly. In addition to their existing facility at the UK base, the team are in the process of finishing an HQ at the Fishers location in Indy and there is the GM plant in Charlotte, where they are building the facility to manufacture the 2029 engine, scheduled for 2029 – until then they will use power from Ferrari – and the Toyota wind tunnel in Cologne, Germany. It is a intricate structure, different from the direction in Formula One for greater centralisation, and has led to the fresh organizational mindset to which Nick Chester referred.

Space Mission Blueprint

“It's closely based on the NASA moon mission,” stated Graeme Lowdon ahead of the British GP in mid-season. “We have a clear-eyed view, we know how difficult it is. The timelines, are incredibly tight. OK, it's not a space expedition, but it feels like it sometimes.”

So they have implemented, instead of the traditional management structure, a decentralized management similar to that of NASA's, where there were a range of specialist groups all working on distinct elements of the project across a variety of locations.

“When you must follow a protocol where a challenge emerges and they raise it up to their manager, that leader consults a leader at a different location, it travels back down, the process is very slow,” explains Chester. “Therefore we enable team members to take charge. Avoiding hierarchical consent for everything is much smoother and quicker.”

The Future

The success of this nimble strategy will be evaluated in the heat of competition when the season begins and there is a significant degree at stake for Formula One, too. The Cadillac team have taken on as their development driver the emerging Californian Colton Herta

Whitney Carey
Whitney Carey

A tech journalist and innovation strategist with over a decade of experience covering digital transformation and emerging technologies across Europe.